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Av Rabby Hayden - 21 juni 2011 09:09

Many proven business marketing get a new customer is much higher than the cost of maintaining old customers with the cost, and customers to the business benefits of not less than, or even higher than the new customer benefits. So, we spend much true that point thought to be the guardian live in our old clients?

Newsletter software is not only a way of business promotion, but also a maintain old customers and establish a good corporate image means. But many companies find that their mailing list becoming less and less active, according to background analysis tools will find a lot of users is no longer active, and even become "dead" users for this situation, companies that do? This article will share with you activate the "sleep" the user's skills, we want to help.

Prior to the sharing of skills, businesses need to do is, through the mail platform tools to filter out those who are not active customer list, such as the recent no open, click the e-mail client. Only clearly aware of these inactive customers, companies go to these customers to take a targeted activation method.

Method 1: the use of certain drastic measures to wake inactive customers. Want to activate these inactive customers, then we need some incentives. For example, inactive users to send an activation email, through incentives to attract members of the focus points, the message is about "We miss a day of your return to our midst, including any purchase of two items, you can get 30 points reward. "

By tempting incentives, not only can effectively wake inactive users, increase sales, but also can enhance the user's brand loyalty.

Method Two: thanks to the customer to send the message. When using e-mail marketing, customer care should not be forgotten. For those inactive customers, we can send them mail, express them in their care and appreciation, while listening to voice of the customer, to understand the reasons for inactive customers. Here, the message must be prominent for the user "tailor-made". The following is a Paypal case.

Paypal e-mail Subject: We miss you, [user name]! The theme is "We look forward to hear your voice!"

Method three: to continuously improve the aesthetics of the message template. Obtained through many years of experience in email marketing, beautiful simplicity of the message template more accessible to the customer's loyalty. By testing different mail template, you can get the most customers preferred mail template to improve order conversion rate.

The above three methods is the most frequently used and most effective way. Filter out inactive users regularly, and promptly send the activation email to awaken them, the e-mail marketers must strive to do.

Spring has come, let us wake up "sleeping" customers, to meet another new high corporate profits!

Av Rabby Hayden - 21 juni 2011 09:06

Because all mail client and ISP restrictions, in the newsletter software, e-mail recipientsoften can not see you well-designed picture, in which case how to handle it?

1 enclose the text in the picture in the vicinity, including company information and your name, so even if the image is masked, the recipient can still understand basic information and the sender of the message is about.

2 e-mail instead of a URL, insert a picture directly in the message is a much greaterpossibility of shielding.

3 the first paragraph do not use pictures, first introduced the center of the message, the recipient had an idea.

4 Repeat offers, people tend to be more accustomed to click the link in the text and notimages, so the link given in the text with eye-catching and to be repeated, the effect will be good.

5. Create a separate login page, the page's content and message must be consistent with the promotion.

6 titles and sender address to be able to arouse people's best interest, because these are the first to see the user's e-mail message.

7. Might in the message please put the address of the recipient to your Safe Senderswithin, so even after the image can be automatically sent

Finally, the receiver will allow you to apply for the Safe Senders list, this will become a safe sender. Any time in the future, your pictures will be downloaded automatically.

Av Rabby Hayden - 20 juni 2011 05:52

Permission email marketing software list activity led directly to the e-mail marketing success. However, according to the EDM business network marketing experience and a large number of cases shows that the majority of subscribers from the beginning to warm gradually forgotten after three months. We found that those who subscribe to the psychological are like this, the beginning of the subscription is looking forward to business e-mail, and then gradually discover that companies provide their e-mail information is not needed, resulting in the failure of the e-mail marketing. Therefore, to ensure permission-based email list can be good to keep a good activity during the e-mail marketing is a business must be taken into account.

School of Business Network Marketing experience will remain the active nature of the message summarized in the following four points:

1, is concerned about customer service
As a retailer or business, the use of promotional products to attract consumers or subscribers to keep mail service to enterprises heat. Provides a simple promotional or marketing activities can make a long inactive subscribers to re-ignite the enthusiasm of the company. In addition, you can not give you a form in which a number of active customers to send different types of services. This will help the company collect the recipient's information. If there is no response to customers can reduce the amount sent to those active promotion of high priority customers.

2, sent questionnaires
Business Network Academy course in front of the survey mentioned the role of this re-focus reminder. The best way to find out because customers do not actively look for active reason is to ask them directly. You can create a survey form (but must be very simple and straightforward type), so if you are not active subscribers responded to your survey, then you can derive the most accurate information. This information is valuable, it will tell you accurately direct the subscriber's real thoughts than your guess at the company's multi-standard. Survey questions can be the following: 1) You know what the company, 2) where the company's products are in need of improvement, and 3) what you want to receive the information, 4) the company's e-mail marketing activities impact on the lives of your what, 5) is sent to change the frequency of similar problems. E-mail feedback will automatically be grouped these options will also be made into a table to tell companies are now more intuitive mailing list activity.
3, narrow your company's direct relationship with subscribers
Many times you will notice that there is always a fixed group of people you will get your e-mail activity is very low, and often ignore your messages. By the beginning of the registration information of these inactive people together to compare their similarities. These groups may not respond because they are a group of young people, or older people, or single-parent families, or in different time zones inside, etc., these reasons can lead to email marketing does not reply. For these groups, companies should do, of course, than these people give up, but by e-mail marketing platform, multi-group management will focus on these people, the demand for different services has the same effect of sending a message to re-activate This group activity.

4, attempts to change the way to send
If you often on the same day at the same time send a message, you can try to change the send time; or you regularly send messages to a frequency, can be more significant in the holidays or events to change the frequency to send. Or the e-mail test, for a period of time some customers are not sent, then send again to test customer loyalty is also a good way.

But to keep customers active in the list was another important aspect is the degree of your title, this business network through the Academy to complete a tutorial designed to tell you the title. In many cases, the title is to attract and retain customers an important aspect of activity. A subscriber may not open the message and the last to send a similar e-mail message header, so how the title is different and innovative enterprises in the e-mail marketing is a major task. Specific concerns about the title of your business network design courses before college.

Successful email marketing users always spend enough time to maintain a list of activity. In fact, this is well understood, because the e-mail marketing, brought the list is due in the end, while the list is your email marketing process in all the wealth.

Av Rabby Hayden - 20 juni 2011 05:48

In the email marketing software, e-mail open rates have increased the potential to improve the response rate, which requires companies to be sure to look into potential customers, mail the contents to be able to solve their current problems or provide a solution. More detailed understanding, worked out a strategy more targeted. Enterprises must understand that our customers have no objection to advertising, against a spam and mass advertising. If the ads help the customer, the customer why the objection. Of course, there are also some attention to the message in point, for example, not too much content, size, not too small, important words to use special fonts or bold or with other colors, letters outset to seize the attention of potential customers, writing smooth and natural, content to have a sense of humor, a brief letter of recommendation to join others, the use of customer testimony.

In order to ensure good high open rates and thus have a response rate of business desired results, companies must do the following:
First, send e-mail, be sure to have a thorough understanding of the customer to focus on the customer life cycle, to be able to provide according to different customers at different stages of product or service.
Second, the mail client's permission after the best, not recklessly mail. Facts have proved that roots might as well not fat, not only affect the low success rate and potential customers to your favorability.
Third, a customer from contact information to produce the final purchase, take some time. So when the message is complete the customer does not reply, should not worry. Also note that the frequency, not the higher the frequency the better. What kind of frequencies appropriate to look at specific products, different products require different frequencies.
Fourth, e-mail marketing is just a way to combine with other only better results, such as SMS, direct mail, telephone and so on.
Fifth, the contents of the message header should be consistent, do not open rates in order to improve the maverick from the title, but content is very different with the title, this open rates without any sense, would be counterproductive.
E-mail marketing we are doing is important to remember when our future is what the customer really needs, and this demand with our own strengths compliance. In this context to make some activities likely to attract customers, such as sales or discount coupons are available can enhance the efficiency of email marketing to bring more benefits to the company.

Av Rabby Hayden - 18 juni 2011 11:08

Email marketing software at home and abroad has become so widespread, then in such a wide range of applications, how to assess the effect of EDM marketing it? So we have to influence the underlying factors from several points of departure!
Impact marketing effectiveness EDM key factors: the arrival rate, open rates, clickthrough rates. We first discuss these three factors, I believe that analysis, we will be the EDM application of more in-depth, application it will be more at ease.
First, the arrival rate:
Arrival rate of the main factors affecting the EDM service provider technology platform and integrated ISP Relations.
Delivery platform technology, processing mechanism for determining delivery time, delivery volume, integrated ISP Relations decided to send the message reception time, the amount received, whether as spam. China is currently the general rate of 95% open, good service providers can reach more than 98%!
Second, the open rate:
Factors that affect the open rates are: headers, mailing list data accuracy and delivery time.
A, the message header: The core idea of ​​the subject on behalf of, directly affect the customer is turned on first impression, a good title is to attract new customers interested in opening a key factor, must pay attention to. B, data accuracy mailing list: send the content directly related to the meaning, message content sent to interested members of the customer that you will only make these show its value, so do not go out to buy some data over the on the hair, the blind will not give you any good to send, receive hand, makes negative impact on your brand. E-mail marketing is the precision marketing, very little if your membership, you can specify the strategy to accumulate members, this will slow the accumulation of time, when accumulated to a certain extent and then to carry out EDM marketing, the effect will be beyond your imagination .
C, Sent: average delivery time on Monday and Tuesday to send better results, industry-specific applications according to the specific circumstances of the company do decide. Send cycle is two weeks to send the best one, send too often easy for customers to form a visual fatigue, and even resentment. Of course, if you are like the nature of the news, your customers have already developed a reading habit, you can send every week or every day hair. But if you are just starting to do is to engage in activities to do, the best two weeks to send one!
Third, the click-through rate:
The main factors affecting click-through rate is the template design and template formats the content design.
A, template format affect the customer opens the first impression of the overall visual feel, a sense of good templates make your customers stay longer, increasing the likelihood of clicking. A good template according to the professional design specifications, the template color, personalized buttons, etc. should be made into a very elegant fine EDM professional templates to attract users to open.
B, the template content design: each sent to different content for different contact groups to send different content. To send a good effect, it is necessary to segment the contacts, sorting the more detailed, more targeted, it is best to have a special design team to complete the marketing planning and implementation, monitoring every detail of the process, does not adjust its segment, your marketing can be effective EDM!

Av Rabby Hayden - 18 juni 2011 11:05

Most email marketers is certainly more than once questioned whether they find the balance point. Sometimes you just insert four or five products, which may be enough, but into all products and too extreme.
The purpose of an e-mail is to convey information, not just a page view. In determining the number of products into the message must be clear before the goal, target audience and page layout. If your readers see on the screen too many and too complex things may get lost. So they need a clear call to action button to connect to the appropriate landing page, allowing the operator easy.
If you know enough about your target audience, can be broken down for them, just send them the content they are interested. Webform asked about their interest in a part of or based on their previous behavior of clicks to make a subdivision. Then, the breakdown of the target audience has been introduced specific content.
E-mail is designed to attract your readers to induce them to click "read more" or "buy now" button to enter your site. Although only a simple click but this voluntary action to prove his interest in you to do according to the results of customer analysis report click. Once the user browsing your site, as a customer in the shops. Mainly in the following three scenarios:
1 shopping
2 shops found really interesting, but also to the future
3 found no want to buy, leave
Appropriate network analysis and a combination of email marketing solutions for any marketers who have a high value in use. Here is how customers make decisions have been newsletter software:
1. You have to point something else?
(2) Come back, there are better!
3. Why come back?
In addition, you thought that in the case of 1 and 2 can "tell a friend" or "share my network" to influence and attract new users.
Summary fact, about every five e-mail users have 3 does not display images in a message and do not know how to make these pictures displayed. Remember, when you display a directory, you need to let your customers know you want to advertise what is required to ensure the accuracy of the text with text descriptions, and encourage your users to see the online description of your site.

Av Rabby Hayden - 13 juni 2011 10:19

Private cars, 10 years ago in what is so far away, and now has been limited to the purchase order need to implement to curb the trend. Therefore, the current private car has become another major industry in China. Increase in the number of motor vehicles, car maintenance and car maintenance, or the rise of the current modified car is a few years we need attention. Cars, in full development, the opportunities and challenges are manifold.

Currently, for services in all aspects of the automotive emerging measures, such as, 4S shops, street washing, maintenance, quick repair shop, a large repair shop, these shops can be said of development in recent years is springing up in general. How to use email marketing software from many car maintenance site stand out, we need further exploration.

1, easy to develop a membership system

Vehicle maintenance is the process of motor vehicles must go to face. This has nothing to with the price of the car, whether you are 200 million in a luxury car, or 2 million cars, need regular access to the repair shop for maintenance. This is a stable source. In the process of repair and maintenance, can create a membership system, or to register on the network, access to email marketing, permission-based email. The advantage is that the consumer or customer form of "tied" in your e-mail marketing, effective and timely reminder or send information.

2, wide coverage

Unlike email marketing, SMS marketing, because the message is just words, no expression of any information on the car. Car care about is like, look, a majority want to have modified the car is basically a young man, their hearts are not happy with the other vehicles as well, so the appearance of the vehicles need to personalized modifications. Therefore, SMS is not up by the effect. The e-mail messages sent but can make good. Never worry they do not mail, because these are young people, are on the network and understand their favorite projects. I remember the publicity at the same time adding in the mail for free and discount information, as soon as possible to lure customers.

3, easy to get support

Cars, could be said to be the fourth family of three new guests mouth, so people are concerned about the treatment of car can be described as treatment of family members. And the general investigating the market, some people had to go to expensive maintenance 4S shop is where the technology and the supply is guaranteed. But as a quick repair shop, how to use their resources to capture market share in the 4S shop to need some special tools, such as e-mail marketing. According to market analysis concluded that in general the majority of guests are repeat customers shop, as they stumbled to your maintenance car repair shop and feel bad, so give up the 4S shop. These people certainly have a group around the car owners, so he can be said that the recommendation is no doubt the best advertising. So you can send him e-mail is to help promote, and provide certain benefits.

So the automotive industry, particularly in the automotive repair industry, if you can put to good use e-mail marketing group membership mechanisms and the extensive mechanisms for the audience to be a good lead in the industry.

Av Rabby Hayden - 13 juni 2011 10:16

Email marketing software, luxury brands are now increasingly using the following to learn more about the luxury brands how to carry out email marketing, email marketing and in the process of emerging issues.

Subscribers to the e-mail, the content-rich information on practical and timely and effective e-mail better. However, nowadays most of the brands will always ignore the different target groups to buy access to records of interest and in the past, blindly "too much" to send e-mail contains a lot of similar information.

Valid e-mail message with an invalid e-mail message any different?

Valid e-mail messages with timely, relevant, highly targeted, and information richness. On the contrary, invalid e-mail information is manifested in random, non-specific and not relevant.

What practical strategies to help luxury brands to avoid excessive e-mail?

The best strategy is to test the frequency and rhythm to determine the best for a particular target user to send time, the volume of mail, and message content. In addition, monitoring unsubscribe and complaint rates at the same rate, the subscribers concerned about the positive feedback that can help marketers come to this e-mail marketing programs for user engagement on the overall evaluation. Finally, the marketing staff to keep in mind in mind is that in the information to all customers started "bombing" before, please take into account the user to do so may result in loss of opportunity cost.

How the luxury brand marketing activities by e-mail to enhance customer lifetime value and reduce customer churn?

With all other direct marketing activities, we believe that the greatest impact on the customer life cycle most important factor in turn as follows:
1) market segmentation
2) commodity prices
3) The combination of media or channel
4) the frequency and rhythm
5) the actual creative

Luxury brands are a good balance has been able to email marketing strategy - to convey a timely reminder to the customer service but will not bring too much of nuisance e-mail?

Generally, luxury retailers and travel companies to balance the number of messages and to send promotional information related to doing well.

First, most high-end brand in the new user registration number when sending welcome message, in this "honeymoon period" to carry out the initial interaction with the user. At this stage, the consumer and the brand most likely to interact and be happy even expect to get a registration confirmation message. These emails will be sent marketers highest click-through rate and reply to messages. Therefore, at this stage is not only the need for timely recognition of marketing staff to set up and user expectations, but also to take this opportunity to pass the user's preferences, and for the welcome message in the specific content of the click access to further understand the subscriber's interest.

Second, the excellent e-mail marketers will realize that market segmentation is to set and manage the critical number of messages. If some consumers favor of the project only slightly, "standard" weekly newsletter or promotional enough to users in the market for specific products or services, the first thought of the brand. In view of these luxury consumers, marketers may be less than the high level of understanding of the user's understanding of loyalty, so send an e-mail steady style will make the brand a broader group of consumers recruited, at the right time to get these consumers ages.

On the other hand, a significant high loyalty customers want to more and more frequently related to the content received by e-mail, but many brands of low participation because of concerns that users set to send the number and frequency of low ceiling, but missed the high rate of return to this part of the user's communication opportunities. For example, many high-end hotel with us all the advanced e-mail set trigger mechanism, the user's stay Qianhou strengthen their communication, to increase customer participation, and promote the hotel's various activities and services.

We believe that the use of convenient and highly effective email marketing channels, highly targeted communications, will be access to the best way to luxury consumers favor.

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