Direktlänk till inlägg 30 juni 2011

How to expand the email marketing right now?

Av Rabby Hayden - 30 juni 2011 11:08
Email marketing software? What is email marketing? Email marketing bulk mail is it? By mail that the performance of the Internet's most sophisticated means of corporate marketing behavior is called email marketing.

E-mail sent out does not reflect! User does not have feedback! Even send e-mail in the end did not succeed, you have not seen the e-mail, users do not click on the message content, and so the most basic information can not be! You really sure you are now way to use e-mail marketing? there are too many so-called e-mail marketing to provide companies are blinded your eyes, what is email marketing, how is the real e-mail marketing, quick to see the text below it!

The real e-mail marketing (EDM) is based on the marketing level, with the target user group for "interactive" marketing behavior! Email marketing based on database marketing, e-mail platform, marketing planning, based on the database to protect your target audience groups, accuracy, e-mail platform to protect your e-mail marketing, operational, perfect marketing plan to protect your e-mail marketing purpose! just send e-mail marketing is a communication behavior rather than behavior, marketing behavior in both directions, is interactive!

Since it is a marketing act, the first should be the purpose of marketing, then marketing behavior, and finally the marketing analysis. E-mail marketing network marketing marketing purposes with the perfect combination of industry, through interaction with the user, collecting the target user's information, the secondary market for the enterprise ready for the corresponding data protection. For example, the cosmetics industry, e-mail marketing strategy is distributed through the mail after trying to collect user information for user data collection, the line of the mail distribution, then the analysis of user data, make data ready for the next marketing .

More about email marketing information, please contact our sales representative in detail. . . . . .

S-mail platform for e-mail marketing recommendations:

First, the target accurately

Instead of spending a lot of time looking for the pre-customer mailing address and email address, do not know what the target object

The case, sending a large number of blind in carrying out marketing messages as e-mail marketing before, as much as possible to narrow the scope of pre-customers,

Customers may pre-study, is likely to be reduced to its most likely customers, understand their real needs (not your

Speculation, but they directly tell you the requirements). Email marketing target, the more accurate the better. This

Kind can really pull your sales.

Second, send e-mail marketing is definitely not a one-time

A written description of all your products and contact e-mail does not necessarily give you the customer first, then

Give up? No, two or three weeks later, the same content, the same information, once again sent to the same person.

Results than the first response rate to 60%! If you change your envelopes, change the postscript, the second response rate will provide

Three times!!

Third, the system must have a testing and tracking

Send to a large number of target marketing messages, you must test a small area where the effectiveness of your marketing message,

Tracking marketing results System to test and track work will allow you to discover which of the target group of value to you, worth your time and effort to send them your marketing message, which looked, what kind of description of the best. Can you do to control your e-mail marketing, email marketing, the pursuit of the maximum effect.

4, for different customers must have a different approach

If you are treated the same way you do a three-year business customers and another pre-customers, existing customers will be annoyed, to communicate with customers to display your special care, this approach would reinforce the old customers your loyalty, with which to bring you profit. Pre-treat clients? Out of your way to treat customers to pre-treat your customers!

Fifth, self-centered title

So he sent him a look that is something, rather than copy to give everyone see the same ads. Only for him, he would read.

What is the title of the most attractive customers pre-pay attention to?

First, his / her own name and not to any other person's name;

Second, for his / her presence has given the thorny problem solution.

Sixth, the use of common methods of display products or services

Clients and customers to pre-no special value to others products or services. If your product or service is really about your competitors, your competitors do not have to provide additional things. These additional things can not only improve your marketing mail response rate, but also make your customers reasons to do business with you, and only do business with you.

Seven, in plain language to describe

In plain words instead of your jargon, talk about your product will do any good pre-clients, solve the problem.

Eight, the importance of customer maintenance

Studies have shown that: the success of selling the same product, you the customer in advance the cost spent on the original customer that you need to spend on the cost of 5 times! Customers bought your product, must be in a cycle to keep in touch with him for They offer special products or services to solve their twelve thorny issues. Needs to consider whether there are other customers, may be more services, or information. To practical action, raising your customers. If you insist on doing so long, your return will make everyone envious.

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