Alla inlägg den 27 juni 2011

Av Rabby Hayden - 27 juni 2011 09:56
Walk into any coffee shops, libraries, bus stations, stadiums ... In fact, come to each place where you can see there are many people who browse the web on a smartphone, view the message. Smart phones, by definition, is similar to personal computers with advanced features and mobile phone operating system. The phone supports web browsing, so more and more people prefer to use mobile Internet check mail.

This is with my email marketing program has to do with it?
Popularity of smart phones for e-mail marketing is very large, the most prominent point is that you need to consider in the design of a message to the message on the phone's display case. This further increased the e-mail design limitations, Comm100 last few paragraphs in the article describes the design message to note the following, we first take a look at smart phones.

Smart phone type
When you see the article, listed here are several common smart phone may have been out of date. However, according to Canalys 2009, a survey of different types of smartphone market share is as follows:

Symbian: 47%
RIM (such as the BlackBerry): 21%
Apple iPhone: 15%
Microsoft Phone: 9%
Android: 5%
Other: 3%

If you want to send bulk e-mail, please take a moment to look at your e-mail and the phone screen in different resolutions are shown how. This view messages in different email service providers, where the display case should not be overlooked.

How many people use smartphones?
ComScore, a recent survey, about 20 percent of the recipients will read your e-mail on the phone, if you are targeting corporate customers, the rates are much higher. Read messages on the phone the crowd is further expanding and want to optimize your email marketing plan, we must not ignore this fact.

Smart phones have any effect on email marketing?
The emergence of smart phones email marketing software is the most prominent manifestations of the impact on your design team will become even more bruised and battered! We have discussed before, the message of the high demand will make your HTML email design team entangled in every possible way, and a message is not good with lots of pictures of. Imagine, if you tell the message designers, your e-mail template on the computer not only a good show, but also in a 2-3 inch cell phone screen display properly, they will react. Your e-mail in such a small screen-readable, but also can not rely on pictures, because pictures may not load.

Do not be too sad, errors there must be too. With smart phones, the recipient view the message probability bigger! Survey, compared to the computer user to view messages, view messages by mobile phone users in the non-work time to view the message more frequently. Waiting for the bus, they can view the message; the gap before the start of the meeting, they can view the message. At this time, your e-mail just to help the user to fill the empty time, and not trapped in a crowded inbox, ready to face the misfortune of being deleted.

In short, you must remember your part of the recipient will be 2-3 inch cell phone screen to view your e-mail. Then, you can also look forward a little bit, chances are your e-mail open rates have greatly improved.

I need to segment out of mobile phone users to send them a different message?
It was suggested that the user to join your mailing list often ask whether they view the message on the phone (which is more biased in favor of asking them to receive HTML or plain text e-mail message is exactly the same), and then view the message on the phone often independent of the user , send them a screen designed specifically for mobile e-mail.

But we do not recommend this for two reasons: First, only those users you list a small part, may not be worth putting in a lot of resources to build and manage a new list; Second, even if the phone enthusiast, always on the phone can not view the message. Thus, if you give those users send screen designed specifically for mobile e-mail, and they are open on the computer this message, then the result can be imagined.

In fact, there is no need to open to independent mobile phone users, as long as the e-mail designed to be simple in place to ensure that the phone will not open on the mess on it.

Aware of your recipients may open the message on the phone, e-mail marketing in the implementation of the plan is becoming increasingly important, if you do not consider this factor, your e-mail marketing program's effectiveness will be affected. However, a small number of mobile phone users, after all, you still have to focus on computer users.
Av Rabby Hayden - 27 juni 2011 09:49
Permission-based list of recipients what type?
In the past, to establish a recipient list, will be in their place a subscription box on the website, customer registration, or to purchase products when they check subscription. However, if people asked: "Your recipient list is permission-it? Whether through a dual license?" You may look confused, not knowing what he was saying.

There are three ways to establish a recipient list: hidden license, permit, and a double one-way permit. In this, PHPKode you details of these three different ways, and their respective advantages and disadvantages.

Implicit permission-based list
Implicit license means that when someone register on your site or purchase, they also will tacitly agree to accept your mail. Although they can then unsubscribe, but then they also have indirectly agreed to receive e-mail you send them.

The advantages of this approach can quickly expand your list of recipients. If each of you have been operating on the site who have become your recipient, then there is no doubt that your list will be quickly enriched. Many people began to not take the initiative to subscribe to your e-mail, but in the end they often find themselves like to receive your news letter or promotional information, and gradually become active readers and customers.

The disadvantage is that this approach will increase the probability of spam complaints. Because people forget they have subscribed to your e-mail, some people will think is you "cheat", and when these people received the message, will not hesitate to report you to send spam. This will also bring long-term and short-term negative impact. In the short term, this will make your email marketing statistics do not look so optimistic; the long term, above-average number of spam complaints will send you e-mail reputation irreparable damage, ultimately leading to all of you e-mail will go directly to junk mail box.

One-way permission-based list
One-way permit is active customers choose to join your list of recipients, usually in two ways: in the customer registration or purchase your products and services, so that they check a box; on the site put a special news letter subscription box. Customers enter their e-mail address, opt to receive your mail, then click the button to submit information. In addition to e-mail address, you can collect additional customer information.

Advantage of this approach is that customers take the initiative to show they are willing to receive your e-mail so the mail is issued, the effect would be better.

However, nothing is perfect, this approach also has a lack of places. Your recipient list will grow slower, because there are so many people do not take the initiative to register or subscribe to your email marketing software. At the same time, unlike the dual license, is likely to directly help people subscribe to their friends and relatives, leading you increase the number of spam complaints.

Permission-based list of double
Construction of the table in three ways, this one is the most difficult, but also the safest, highest return on investment, because the list of recipients are high-quality potential customers. The so-called dual-license, that the customer first initiative as described above by adding to your recipient list, then they will receive a confirmation e-mail, only they click the confirmation link in this message, their e-mail address will really enter your recipient list. In other words, even if they enter a valid e-mail address, choose to allow you to send them a mail box, they must also be confirmed by clicking the link in the message to prove that they do have the mail and make sure to add to your collection pieces of people list.

This list is it? I believe you can see, this is to establish a list of the slowest speed. Registration or subscription have to make people feel very cumbersome, not to mention also the second confirmed! Although many people are accustomed to dual-license process, but only really interested in your e-mail case, they will spend their time and effort to register and confirm.

Advantage of this approach are equally obvious. First, you can determine the recipients actually want to receive your mail. Although this does not completely solve your spam complaints and delivery rate, but at least mitigated. Secondly, if the mail service provider is charging you according to the number of recipients, then choose this way of construction of the table means that your return on investment will be higher, because your list contains an invalid e-mail address is relatively small. Finally, even if you received spam complaints, you can more effectively defend themselves (recommended when the recipient clicks the confirmation link to record e-mail address, IP and date).

Three kinds of construction methods are introduced over the table, which is more suitable for you, only you know. If you are now the primary task is to quickly expand your list of recipients, that license type should be relatively invisible for you. If you want a list of high quality security, then try the one-way permission-or dual-license style bar. In addition, the recipient list in the lease or purchase, do not forget to ask this list was originally created by what means, is implicit permission, license or double one-way permit.
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