Direktlänk till inlägg 23 juni 2011

The email marketing warm up campaign——how to schedule your email marketing plan

Av Rabby Hayden - 23 juni 2011 04:13
Email marketing plan from newsletter software can be a good future for your e-mail every step of the integration of marketing and business network business network EDM School will e-mail marketing, making a series of problems encountered in the process detailed answers and analysis. First, let's look at how to plan your email marketing.

The first step: know your e-mail readers

Before you start to carry out marketing messages, you need your e-mail marketing, a definition of future readers. Once you understand your audience will be what kind of attitude to reading your mail, you will well know how to address the customer's appetite to send mail.

Who is who you want to be your first reader e-mail marketing? Is the leading business or personal? Existing customers or future customers? Is a family or for friends?

If you have a good definition of the group you want to send, you can even write down the characteristics of these groups, sometimes the message header or message of some of the key words of description that allows you to group your messages greatly interest. This will help you keep your message fresh content to keep people in the group, and ultimately help you through the entire email marketing process.

Step Two: Know your purpose for email marketing

The first step, you know your e-mail marketing, and who will engage in dialogue, then you should try to look at yourself. What do you want the e-mail marketing step? Or your e-mail marketing What is the purpose?
You can plan based on the following three questions:

Why is your mail reader want to read your mail?
What kind of information is your readers want you to offer?
How kind you want to do your own e-mail marketing?

The purpose of your problem with the combination of these three programs will guide you to the general outline of your message. When you are not sure whether some of the content included in your message, when, looking back three questions and re-planning. Preparation may quicken the work, after all, only planned everything in order for you and your company in the future the pressure becomes smaller.

The third step: to develop your email marketing goals

The development of some short-term goal is more important to carry out email marketing tips. Formulation of goals will be monitoring your e-mail marketing activities are carried out smoothly. After all, practice is the sole criterion for true knowledge. Allows changing the target - you may carry out in the first year of marketing, when you want to subscribe to one degree or those who focus on your mail open rates in the first year from a few percent up to a few percent, Or e-mail marketing, conversion rate of profit a year ago after a few percent up to a few percent a year. The ultimate goal is to expand your marketing by e-mail promotion, and ultimately profit.

In carrying out marketing e-mail before you can plan:
Your goal
How do you accomplish your goal
How do you ensure and maintain your goals

The fourth step: the development of the frequency of your mail

After all, every e-mail marketing for a certain period of time to send group e-mail is not the same. This is also a message for your business design team requests, how to design a variety of messages. The frequency of mail in the mail marketing is also crucial. Sent too frequently, may cause the recipient's tired of sending the frequency is too low, so that the recipient may forget whether he subscribed to your e-mail, making it possible that he will click on the "this is spam." This is the enterprise do not want to see.

If your product is a replacement service and very fast, and old things there is no appeal, such as clothing, you can send the appropriate increase in the frequency. A recent price reduction or discount your promotional activities more frequently, this time the mail is the most valuable, once a week, twice a week or once every two weeks is possible. But another scenario is if your company's product change is not fast, for example, electronic products, the heat in the market has not reduced the time to send in this time is obviously unwise. So you can plan not three weeks or once a month to send.

The fifth step, the development of your schedule each day

Although e-mail marketing is a relatively fast changes in activity, it is not no tricks to follow. Timetable allows you to act in accordance with plans, in the face of unexpected situations, they also can be a good deal. The following is the provider for the e-mail marketing network EDM developed a sample schedule, please refer to:

First day: For each group, to collect and write down your e-mail sent this week, the theme and content, if necessary, send the candidate out of the picture.

The next day: write down a group for each theme and content, and select good about the picture or text to add, remember, the message content information should be consistent with the site itself.

On the third day, into the e-mail marketing platform provider network EDM are planned to start editing your message content. Check the contents of the discrepancy with the actual situation, and the message testing to ensure that the message will enter your recipient's inbox.

Day Four: Send e-mail

Fifth day: the use of e-mail marketing platform provider network EDM, preliminary e-mail open rates and link to the tracking rate of message content
 
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