Direktlänk till inlägg 23 juni 2011

Six efficient way to increase your email marketing profit

Av Rabby Hayden - 23 juni 2011 04:08
As long as you have the email marketing software for your newsletter sending, you could do these six ways to soar the efficient in the email marketing.
1 to provide more value

Today, users for e-mail communication increasingly high expectations, they want more value, so the first principle is: to find new ideas to provide more value than the competition. One important thing is not just a simple marketing to persuade customers to buy products, but to improve customer education. Why is it worth to buy based on product characteristics related to the specific background, or even associated with the introduction of complementary products, although some products may not be the company's flagship product, but this will attract more users to register, click on e-mail, browse the web shop and view relevant information, thus creating a huge commercial value.

Statistics show that users typically only tolerate up to 15 e-mail business information, including credit card shows and the latest information on their children's school. So this is a zero-sum game, if you want to grab one of the 15 seats, they must pass more value.

2. To timely feedback on the new user

Companies must have a specific e-mail to receive all the user feedback. This requires a person responsible, even if not a registered user of the inquiry, should also be back, because they are potential users, have great value. Perhaps the feedback received each week simply very small number, but can not be taken lightly, because it means they have an interest in the product, to ask questions or feedback, it is likely some of these people is the most valuable users.

In general, large-scale marketing activities before the end of 30 days to 60 days registered user is most active or most effective users. Once they were registered, need to send the message immediately thanked, in order to establish a good relationship. Since then, according to the user's interest in e-mail to provide more relevant content, so they will receive each day dozens or even hundreds of messages you send selected information, and respond. Give some small gift is usually very effective, for example in order to encourage first-time buyers and give a 10% discount, 60% of cases are effective, conducive to maintaining good health, and user relationships and attract They are concerned about the next step offers.

3 Know your registered users

Although this means to browse thousands of e-mail address, but this laborious work is indeed necessary, it is because: 1) You will know your mailbox user will choose which order to take some measures to avoid be deleted as spam directly, or according to different characteristics of each mailbox to be more eye-catching. 2) If some people are using the company mail, you can roughly understand the industry they are engaged in, in order to provide more targeted services. 3) to correct obvious spelling errors. 4) If there is competition mixed in there, it can be deleted.

4 According to the mailbox feature to optimize message content

Most email users that? Gmail, Yahoo, or E-mail? Need to distinguish clearly and make the appropriate adjustments in accordance with the order.

If you are a Gmail mailbox, you should not blindly click on send, but to understand the Gmail mailbox as some of the characteristics to adjust the title of the message, the content of the color, font, size, etc.; if a company mailbox, it is very value, which will determine the nature of your e-mail, such as a B2B or B2C,.

5 user segment

Now there is no longer one size fits all approach to marketing, you need to deliver the information you want to segment users. There are already some of the more sophisticated market segmentation technology or software (a lot of mail providers allow messages with the relevant analysis code), may be worth trying, but the most important of all, to be innovative.

You can track who opened product information e-mail, or did not even opened the customer information; also able to track orders that have already handed over a fee, or no paying customers; or those who read messages but have not buy, they are worth to look good.

There is another "front end" analysis of market segmentation, that is logged in after registering users, appropriate to ask some questions. In general, as long as is not difficult to answer multiple-choice questions, users are generally happy to answer at least four questions, including their phone number given or email address.

This time you can be broken down to the user's intent, such as why the information users want your product or business news? She or he your information for? You can even make phone calls further marketing or SMS marketing. A wide range of tools make our customers with personalized e-mail as possible at the same time, customers are more willing to accept such information. Amazon online bookstore, through the customer's shopping history to customers who are willing to accept the proposal to send an email and recommendations, which won many loyal customers.

6 for large customers with more concessions

Major customers are the most valuable of all registered users of the group, so give them preferential treatment will be more, usually at the next purchase they offer 20% discount, or directly by $ 100. Of course, you will find that occasionally a few users may only purchase $ 101 of goods (on average, these large customers would buy $ 350 of goods), but it does not matter, first of all, many big clients do not often use these benefits , and if they enjoy the benefits, they usually average $ 1,000 to buy goods, so that the satisfaction of all.

Moreover, according to the characteristics of these customers, combined with Email Marketing convenient, fast and can provide some of the time-sensitive information. For example, the travel company Travelocity has continually sent to the customer is called "Online booking" email, you can give customers real-time updates when needed for ticket information.

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