Direktlänk till inlägg 21 juni 2011

How to awake your sleeping customer via email marketing

Av Rabby Hayden - 21 juni 2011 09:09

Many proven business marketing get a new customer is much higher than the cost of maintaining old customers with the cost, and customers to the business benefits of not less than, or even higher than the new customer benefits. So, we spend much true that point thought to be the guardian live in our old clients?


Newsletter software is not only a way of business promotion, but also a maintain old customers and establish a good corporate image means. But many companies find that their mailing list becoming less and less active, according to background analysis tools will find a lot of users is no longer active, and even become "dead" users for this situation, companies that do? This article will share with you activate the "sleep" the user's skills, we want to help.


Prior to the sharing of skills, businesses need to do is, through the mail platform tools to filter out those who are not active customer list, such as the recent no open, click the e-mail client. Only clearly aware of these inactive customers, companies go to these customers to take a targeted activation method.


Method 1: the use of certain drastic measures to wake inactive customers. Want to activate these inactive customers, then we need some incentives. For example, inactive users to send an activation email, through incentives to attract members of the focus points, the message is about "We miss a day of your return to our midst, including any purchase of two items, you can get 30 points reward. "


By tempting incentives, not only can effectively wake inactive users, increase sales, but also can enhance the user's brand loyalty.


Method Two: thanks to the customer to send the message. When using e-mail marketing, customer care should not be forgotten. For those inactive customers, we can send them mail, express them in their care and appreciation, while listening to voice of the customer, to understand the reasons for inactive customers. Here, the message must be prominent for the user "tailor-made". The following is a Paypal case.


Paypal e-mail Subject: We miss you, [user name]! The theme is "We look forward to hear your voice!"


Method three: to continuously improve the aesthetics of the message template. Obtained through many years of experience in email marketing, beautiful simplicity of the message template more accessible to the customer's loyalty. By testing different mail template, you can get the most customers preferred mail template to improve order conversion rate.


The above three methods is the most frequently used and most effective way. Filter out inactive users regularly, and promptly send the activation email to awaken them, the e-mail marketers must strive to do.


Spring has come, let us wake up "sleeping" customers, to meet another new high corporate profits!

 
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Kommentar

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