Direktlänk till inlägg 20 juni 2011

Some efficient ways to increase the opening rate

Av Rabby Hayden - 20 juni 2011 05:48

In the email marketing software, e-mail open rates have increased the potential to improve the response rate, which requires companies to be sure to look into potential customers, mail the contents to be able to solve their current problems or provide a solution. More detailed understanding, worked out a strategy more targeted. Enterprises must understand that our customers have no objection to advertising, against a spam and mass advertising. If the ads help the customer, the customer why the objection. Of course, there are also some attention to the message in point, for example, not too much content, size, not too small, important words to use special fonts or bold or with other colors, letters outset to seize the attention of potential customers, writing smooth and natural, content to have a sense of humor, a brief letter of recommendation to join others, the use of customer testimony.

In order to ensure good high open rates and thus have a response rate of business desired results, companies must do the following:
First, send e-mail, be sure to have a thorough understanding of the customer to focus on the customer life cycle, to be able to provide according to different customers at different stages of product or service.
Second, the mail client's permission after the best, not recklessly mail. Facts have proved that roots might as well not fat, not only affect the low success rate and potential customers to your favorability.
Third, a customer from contact information to produce the final purchase, take some time. So when the message is complete the customer does not reply, should not worry. Also note that the frequency, not the higher the frequency the better. What kind of frequencies appropriate to look at specific products, different products require different frequencies.
Fourth, e-mail marketing is just a way to combine with other only better results, such as SMS, direct mail, telephone and so on.
Fifth, the contents of the message header should be consistent, do not open rates in order to improve the maverick from the title, but content is very different with the title, this open rates without any sense, would be counterproductive.
E-mail marketing we are doing is important to remember when our future is what the customer really needs, and this demand with our own strengths compliance. In this context to make some activities likely to attract customers, such as sales or discount coupons are available can enhance the efficiency of email marketing to bring more benefits to the company.


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