Direktlänk till inlägg 18 juni 2011
How to analyze the email marketing effect?
Impact marketing effectiveness EDM key factors: the arrival rate, open rates, clickthrough rates. We first discuss these three factors, I believe that analysis, we will be the EDM application of more in-depth, application it will be more at ease.
First, the arrival rate:
Arrival rate of the main factors affecting the EDM service provider technology platform and integrated ISP Relations.
Delivery platform technology, processing mechanism for determining delivery time, delivery volume, integrated ISP Relations decided to send the message reception time, the amount received, whether as spam. China is currently the general rate of 95% open, good service providers can reach more than 98%!
Second, the open rate:
Factors that affect the open rates are: headers, mailing list data accuracy and delivery time.
A, the message header: The core idea of the subject on behalf of, directly affect the customer is turned on first impression, a good title is to attract new customers interested in opening a key factor, must pay attention to. B, data accuracy mailing list: send the content directly related to the meaning, message content sent to interested members of the customer that you will only make these show its value, so do not go out to buy some data over the on the hair, the blind will not give you any good to send, receive hand, makes negative impact on your brand. E-mail marketing is the precision marketing, very little if your membership, you can specify the strategy to accumulate members, this will slow the accumulation of time, when accumulated to a certain extent and then to carry out EDM marketing, the effect will be beyond your imagination .
C, Sent: average delivery time on Monday and Tuesday to send better results, industry-specific applications according to the specific circumstances of the company do decide. Send cycle is two weeks to send the best one, send too often easy for customers to form a visual fatigue, and even resentment. Of course, if you are like the nature of the news, your customers have already developed a reading habit, you can send every week or every day hair. But if you are just starting to do is to engage in activities to do, the best two weeks to send one!
Third, the click-through rate:
The main factors affecting click-through rate is the template design and template formats the content design.
A, template format affect the customer opens the first impression of the overall visual feel, a sense of good templates make your customers stay longer, increasing the likelihood of clicking. A good template according to the professional design specifications, the template color, personalized buttons, etc. should be made into a very elegant fine EDM professional templates to attract users to open.
B, the template content design: each sent to different content for different contact groups to send different content. To send a good effect, it is necessary to segment the contacts, sorting the more detailed, more targeted, it is best to have a special design team to complete the marketing planning and implementation, monitoring every detail of the process, does not adjust its segment, your marketing can be effective EDM!
With the growing popularity of network marketing, a large number of small and medium enterprises have also joined the ranks of network marketing, but now most companies are not able to really implement good network marketing, for the simple reason ca...
Email marketing software? What is email marketing? Email marketing bulk mail is it? By mail that the performance of the Internet's most sophisticated means of corporate marketing behavior is called email marketing.E-mail sent out does not reflect! Us...
Walk into any coffee shops, libraries, bus stations, stadiums ... In fact, come to each place where you can see there are many people who browse the web on a smartphone, view the message. Smart phones, by definition, is similar to personal computers ...
Permission-based list of recipients what type?In the past, to establish a recipient list, will be in their place a subscription box on the website, customer registration, or to purchase products when they check subscription. However, if people asked:...
Email marketing software PHPKode(PHPKode operates e-commerce platform on the GetResponse email marketing activities) in the latest report noted that consumers this year will receive a lot of e-mail marketing information, which will include video cont...
Presentation
Fråga mig
Kalender
| Må | Ti | On | To | Fr | Lö | Sö | |||
1 |
2 |
3 |
4 |
5 |
|||||
6 |
7 |
8 |
9 | 10 |
11 |
12 |
|||
| 13 | 14 |
15 |
16 |
17 |
18 | 19 |
|||
| 20 | 21 | 22 |
23 | 24 | 25 |
26 |
|||
| 27 | 28 |
29 |
30 | ||||||
| |||||||||
Sök i bloggen
Senaste inläggen
- The small and middle business can handle the email marketing...
- How to expand the email marketing right now?
- How do smartphones influence the email marketing?
- Subscribe or unsubscribe, the double-edged sward to email ma...
- It is the time to insert your introduce videos in your email...
- The outstanding free coupon code promotion by email marketin...
- The email marketing warm up campaign——how to schedule your e...
- Six efficient way to increase your email marketing profit
- How to awake your sleeping customer via email marketing
- How to avoid the pictures in the email shelding?
- Keeping your email list activated could decide your business...
- Some efficient ways to increase the opening rate
- How to analyze the email marketing effect?
- How many contents should be contained in your emails?
- The auto-repair industry needs the email marketing in China