Alla inlägg den 18 juni 2011

Av Rabby Hayden - 18 juni 2011 11:08

Email marketing software at home and abroad has become so widespread, then in such a wide range of applications, how to assess the effect of EDM marketing it? So we have to influence the underlying factors from several points of departure!
Impact marketing effectiveness EDM key factors: the arrival rate, open rates, clickthrough rates. We first discuss these three factors, I believe that analysis, we will be the EDM application of more in-depth, application it will be more at ease.
First, the arrival rate:
Arrival rate of the main factors affecting the EDM service provider technology platform and integrated ISP Relations.
Delivery platform technology, processing mechanism for determining delivery time, delivery volume, integrated ISP Relations decided to send the message reception time, the amount received, whether as spam. China is currently the general rate of 95% open, good service providers can reach more than 98%!
Second, the open rate:
Factors that affect the open rates are: headers, mailing list data accuracy and delivery time.
A, the message header: The core idea of ​​the subject on behalf of, directly affect the customer is turned on first impression, a good title is to attract new customers interested in opening a key factor, must pay attention to. B, data accuracy mailing list: send the content directly related to the meaning, message content sent to interested members of the customer that you will only make these show its value, so do not go out to buy some data over the on the hair, the blind will not give you any good to send, receive hand, makes negative impact on your brand. E-mail marketing is the precision marketing, very little if your membership, you can specify the strategy to accumulate members, this will slow the accumulation of time, when accumulated to a certain extent and then to carry out EDM marketing, the effect will be beyond your imagination .
C, Sent: average delivery time on Monday and Tuesday to send better results, industry-specific applications according to the specific circumstances of the company do decide. Send cycle is two weeks to send the best one, send too often easy for customers to form a visual fatigue, and even resentment. Of course, if you are like the nature of the news, your customers have already developed a reading habit, you can send every week or every day hair. But if you are just starting to do is to engage in activities to do, the best two weeks to send one!
Third, the click-through rate:
The main factors affecting click-through rate is the template design and template formats the content design.
A, template format affect the customer opens the first impression of the overall visual feel, a sense of good templates make your customers stay longer, increasing the likelihood of clicking. A good template according to the professional design specifications, the template color, personalized buttons, etc. should be made into a very elegant fine EDM professional templates to attract users to open.
B, the template content design: each sent to different content for different contact groups to send different content. To send a good effect, it is necessary to segment the contacts, sorting the more detailed, more targeted, it is best to have a special design team to complete the marketing planning and implementation, monitoring every detail of the process, does not adjust its segment, your marketing can be effective EDM!

Av Rabby Hayden - 18 juni 2011 11:05

Most email marketers is certainly more than once questioned whether they find the balance point. Sometimes you just insert four or five products, which may be enough, but into all products and too extreme.
The purpose of an e-mail is to convey information, not just a page view. In determining the number of products into the message must be clear before the goal, target audience and page layout. If your readers see on the screen too many and too complex things may get lost. So they need a clear call to action button to connect to the appropriate landing page, allowing the operator easy.
If you know enough about your target audience, can be broken down for them, just send them the content they are interested. Webform asked about their interest in a part of or based on their previous behavior of clicks to make a subdivision. Then, the breakdown of the target audience has been introduced specific content.
E-mail is designed to attract your readers to induce them to click "read more" or "buy now" button to enter your site. Although only a simple click but this voluntary action to prove his interest in you to do according to the results of customer analysis report click. Once the user browsing your site, as a customer in the shops. Mainly in the following three scenarios:
1 shopping
2 shops found really interesting, but also to the future
3 found no want to buy, leave
Appropriate network analysis and a combination of email marketing solutions for any marketers who have a high value in use. Here is how customers make decisions have been newsletter software:
1. You have to point something else?
(2) Come back, there are better!
3. Why come back?
In addition, you thought that in the case of 1 and 2 can "tell a friend" or "share my network" to influence and attract new users.
Summary fact, about every five e-mail users have 3 does not display images in a message and do not know how to make these pictures displayed. Remember, when you display a directory, you need to let your customers know you want to advertise what is required to ensure the accuracy of the text with text descriptions, and encourage your users to see the online description of your site.

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