Direktlänk till inlägg 13 juni 2011

The auto-repair industry needs the email marketing in China

Av Rabby Hayden - 13 juni 2011 10:19

Private cars, 10 years ago in what is so far away, and now has been limited to the purchase order need to implement to curb the trend. Therefore, the current private car has become another major industry in China. Increase in the number of motor vehicles, car maintenance and car maintenance, or the rise of the current modified car is a few years we need attention. Cars, in full development, the opportunities and challenges are manifold.

Currently, for services in all aspects of the automotive emerging measures, such as, 4S shops, street washing, maintenance, quick repair shop, a large repair shop, these shops can be said of development in recent years is springing up in general. How to use email marketing software from many car maintenance site stand out, we need further exploration.

1, easy to develop a membership system

Vehicle maintenance is the process of motor vehicles must go to face. This has nothing to with the price of the car, whether you are 200 million in a luxury car, or 2 million cars, need regular access to the repair shop for maintenance. This is a stable source. In the process of repair and maintenance, can create a membership system, or to register on the network, access to email marketing, permission-based email. The advantage is that the consumer or customer form of "tied" in your e-mail marketing, effective and timely reminder or send information.

2, wide coverage

Unlike email marketing, SMS marketing, because the message is just words, no expression of any information on the car. Car care about is like, look, a majority want to have modified the car is basically a young man, their hearts are not happy with the other vehicles as well, so the appearance of the vehicles need to personalized modifications. Therefore, SMS is not up by the effect. The e-mail messages sent but can make good. Never worry they do not mail, because these are young people, are on the network and understand their favorite projects. I remember the publicity at the same time adding in the mail for free and discount information, as soon as possible to lure customers.

3, easy to get support

Cars, could be said to be the fourth family of three new guests mouth, so people are concerned about the treatment of car can be described as treatment of family members. And the general investigating the market, some people had to go to expensive maintenance 4S shop is where the technology and the supply is guaranteed. But as a quick repair shop, how to use their resources to capture market share in the 4S shop to need some special tools, such as e-mail marketing. According to market analysis concluded that in general the majority of guests are repeat customers shop, as they stumbled to your maintenance car repair shop and feel bad, so give up the 4S shop. These people certainly have a group around the car owners, so he can be said that the recommendation is no doubt the best advertising. So you can send him e-mail is to help promote, and provide certain benefits.

So the automotive industry, particularly in the automotive repair industry, if you can put to good use e-mail marketing group membership mechanisms and the extensive mechanisms for the audience to be a good lead in the industry.


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