Industry standards, the email marketing software requires a very large place, so e-mail marketing can continue. E-mail marketing will need to meet to carry out many aspects, the most important to highlight three issues, there will be detailed later. And by e-mail marketing, in the face of many unexpected problems also need to pay attention to a number of email marketing executives.

Marketing a book on email marketing is defined as: marketing is the premise of the user's prior permission, by e-mail to pass valuable information to target users of a network marketing tool.

Here the definition of marketing, stressed on the three basic elements: user-based permission, by e-mail transmission of information, the information is valuable to users. The lack of a three factors, can not call it effective marketing.

Visible to carry out email marketing requires a certain basic conditions, especially within the list of marketing, network marketing is a long-term task in the practice of permission marketing, enterprises are most concerned about is: permission marketing is how to achieve it? Access user license There are many ways, such as user access to certain services to be registered as a member, or the user take the initiative to subscribe to newsletters, electronic publications, that is, permission marketing is to provide users with some valuable information or services as a precondition. Visible to carry out marketing need to address three basic questions: What are users to send e-mail, send e-mail what and how to send these messages.
These three basic questions here, and further grouped into three basic marketing, namely:

(1) marketing technology infrastructure: from technology to ensure that users join and leave the mailing list, and to achieve the management of user information and tracking mail and other functions and effects;

(2) the address of the user resource: user voluntarily join the mailing list under the premise of a sufficient number of users access to address resources is a necessary condition for the role of marketing;

(3) the content of marketing: marketing information is sent via e-mail to the user, the content of messages can cause the user valuable to the user's attention, effective content design is the basic premise of marketing role.

When these basic conditions are met, the order for a true marketing, marketing effectiveness can be gradually shown.

Here it is necessary to point out that e-mail marketing is a broad concept, including both established mailing list companies to conduct their own marketing activities undertaken, including e-mail through the delivery of professional services advertising. To further carry out the different contexts the difference between email marketing can be classified according to the ownership of the address for internal marketing and external marketing, and external or internal list called the list. Internal list is a business / information website launched by registered users of marketing, and the list is the use of external professional service providers or other organizations can provide professional services to provide marketing services to businesses running e-mail advertising itself does not have a user address information, management and maintenance of these users also need information. External list is a form of online advertising. List of internal and external marketing, list marketing methods in operation significantly different, but all must meet the marketing of the three basic elements: user-based permission, by e-mail transmission of information, the information is valuable to users. List of internal and external lists have their own advantages, the two are not contradictory, if necessary, and sometimes may be used concurrently.

For the external list, technical platform is provided by professional service providers, therefore, the basis of marketing, only 2 also appropriate that the potential users of the address resource selection and design of marketing content.

Carried out using in-house list of e-mail marketing is the main way of marketing. A high-quality mailing list for the importance of network marketing experience has been confirmed by many enterprises, and become an important means to enhance the competitive advantage of, so to create a mailing list of their own is necessary. Many sites have attached great importance to establish the internal list. However, good build and operate a mailing list is not a simple matter, involving a wide range of issues.

First, the mailing list and website set up usually combined with other functions, not a person or a department can work independently, will involve technology development, web design, content editing, etc., may also involve marketing, sales and technical responsibilities of other departments, if it is outsourcing, but also functional and professional communication needs of service providers.

Second, the mailing list must be a user voluntarily joined, and whether access to authorized users, is in itself a very complicated matter, to be able to increase the stability of long-term keep users, mailing lists, content must be valuable to users, the message content is also need professional production.

Third, the number of users mailing list takes a long period of accumulation, in order to gain more users, but also on the mailing list itself, the necessary promotion, marketing also need to invest considerable resources.

Från
    Kom ihåg mig
URL

Säkerhetskod
     

Kommentar

With the growing popularity of network marketing, a large number of small and medium enterprises have also joined the ranks of network marketing, but now most companies are not able to really implement good network marketing, for the simple reason ca...

Email marketing software? What is email marketing? Email marketing bulk mail is it? By mail that the performance of the Internet's most sophisticated means of corporate marketing behavior is called email marketing.E-mail sent out does not reflect! Us...

Walk into any coffee shops, libraries, bus stations, stadiums ... In fact, come to each place where you can see there are many people who browse the web on a smartphone, view the message. Smart phones, by definition, is similar to personal computers ...

Permission-based list of recipients what type?In the past, to establish a recipient list, will be in their place a subscription box on the website, customer registration, or to purchase products when they check subscription. However, if people asked:...

Email marketing software PHPKode(PHPKode operates e-commerce platform on the GetResponse email marketing activities) in the latest report noted that consumers this year will receive a lot of e-mail marketing information, which will include video cont...