Our customers, through licensing access to Email is not a new thing. However, email marketing software users are interested in subscribing to the constantly changing, and some subscribers going to get more content, while some subscribers will lose interest. For the subscriber who has lost interest, and if you still going to send permission Email, not only does not work, you still keep wasting your yuan. So, in a timely manner to clean the database of licensing Email email marketing to become licensed to carry out the necessary steps. Get permission to re-conduct data cleaning is a very effective means, so will let you get a database of more healthy, and improve your ROI.

Email the following techniques to re-obtain license in the practical operation of our most frequently used strategies and rules:

1, clearly stated in the title, you will have to re-verify the subscriber whether to accept your Email. Can write the title, "your subscription is about to expire, please renew", "Please verify that your Email Subscribe to whether to continue," similar expressions, etc., this word is not too polite in general, but to do so effect, can be distinguished from those who subscribe to your subscribers are not interested in, let your Email list cleaner.

2, emphasizing the value of subscriptions, we must emphasize Email bringing value to subscribers, emphasizing the recognition missed the re-subscription could have caused the loss of subscribers.

3, explicitly add "to subscribe" and "unsubscribe" option. In this respect a lot of errors, many marketers on the page re-subscribe, it is generally placed "to subscribe to" an option, the results have been less interested in a lot of subscribers, the reasons for the inertia, and then point look, but also added to your subscription database, will not achieve results. In fact, marketers have run without fear Subscribers light, in much of our practice, we found that with "unsubscribe" button, but will continue to subscribe to add a lot more than without! The reason is that, with the "unsubscribe" button that allows subscribers feel your attention to this matter, let them feel you are serious, let them feel the license Email is valuable! Therefore, they have become a great subscription.

4, no corresponding subscribers for the second time to re-send the application for leave. In our experience, the two applications is a more appropriate number, the more likely to be complaints, the effect hand, is worse.

Operation in our practice, the above four steps, the general ability to those not active, no response to the Email address from Email list database or to remove out. Of course, this approach there are some dissenting voices, because that would be likely to generate sales into the future, now "sleeping" to get rid of potential target customers. However, after a lot of practical observation, have not found a similar situation.

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